Position Summary
As a member of the professional staff, the Marketing Manager, Field Package Marketing contributes specialized knowledge and skill in Sales and Marketing to support team and department business objectives. Generally works under limited supervision, but within established guidelines, producing and analyzing moderately complex business information to assist in the decision-making process.
The Manager, Field Package Marketing supports the execution, monitoring, and optimization of Encore, RSVP, and related package marketing programs across assigned markets. This position partners with Sales, Resort Operations, Marketing, Training, and field leadership teams to improve program consistency, production, lead quality, close percentage, customer experience, and overall business outcomes. The role provides field-based insight, performance analysis, and recommendations to support package marketing initiatives while helping ensure programs are executed in alignment with established strategy, processes, and budget expectations.
The position is based at the MVW Headquarters in Orlando and reports to the VP, Marketing Programs.
Expected Contributions
The Manager, Field Package Marketing supports package marketing execution and field performance across the following areas:
Program Planning and Execution
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Participates in the planning, execution, and prioritization of package marketing initiatives for assigned markets, including Encore, RSVP, and related field package marketing programs.
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Supports the implementation of scalable package marketing programs designed to improve tour growth, lead quality, close percentage, customer experience, and production outcomes.
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Supports established operational frameworks, procedures, and performance standards for field package marketing programs.
Field Operations and Continuous Improvement
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Participates in site visits, field observations, and operational check-ins to review program execution, gather feedback, and document opportunities for improvement.
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Identifies, documents, and shares operational best practices across assigned markets.
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Supports field performance through operational observations, training partnerships, performance analytics, and targeted improvement recommendations.
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Serves as a field-based resource for package marketing programs within assigned markets.
Business Partnership
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Works with Sales, Resort Operations, Marketing, Training, and field leadership partners to support day-to-day execution of package marketing programs within assigned markets.
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Gathers field input, program updates, and operational feedback to help identify execution needs, service gaps, and opportunities for improvement.
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Coordinates with cross-functional partners to help resolve routine program questions, support timely follow-up, and keep initiatives moving according to established plans.
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Supports alignment between corporate marketing direction and field execution by helping communicate expectations, timelines, and process requirements.
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Provides progress updates, observations, and recommendations to leadership to support informed decisions about package marketing execution and performance.
Performance Tracking, Reporting, and Operational Support
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Assists in analyzing package performance, promotional effectiveness, and customer engagement data to identify trends, risks, and improvement opportunities.
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Supports reporting mechanisms and performance dashboards that provide visibility into program effectiveness by market, segment, and initiative.
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Supports budget tracking, resource prioritization, and operational efficiency initiatives within assigned scope of responsibility.
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Provides recommendations to help improve field execution, operational consistency, and business results.
Relationship Building, Change Support, and Department Operations
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Maintains regular communication with assigned field and cross-functional partners to support package marketing execution and address day-to-day program questions.
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Builds effective working relationships with Sales, Resort Operations, Marketing, Training, and field leadership teams to support alignment and timely follow-through.
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Supports communication of program updates, process changes, and field expectations to help ensure consistent understanding and execution across assigned markets.
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Assists with implementation of new or updated package marketing initiatives by tracking questions, feedback, adoption progress, and operational impacts.
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Coordinates department tasks, follow-ups, meeting materials, status updates, and documentation to support organized and efficient program operations.
General Operations
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Supports operating plans and workable business processes for own department in alignment with function strategy.
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Performs quantitative and qualitative analysis for projects and business processes.
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Often manages small projects, business processes or parts of larger ones.
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Responds to, solves, and makes decisions on business requests that have moderate risk.
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Demonstrates an awareness of personal strengths and areas for improvement and acts independently to improve and increase skills and knowledge.
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Performs other duties as appropriate.
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Assists more senior associates in achieving business results by:
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Identifying opportunities to enhance the effectiveness of business processes.
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Providing training and technical guidance to less senior staff, where appropriate, and serving as point of contact for problem resolution.
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Participating in setting department operating plans
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Recognizing and celebrating team success
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Achieving results against budget within scope of responsibility
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Developing and using systems to organize and keep track of information.
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Performs other duties as appropriate.
Candidate Profile
Education
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Bachelor’s degree in Business, Marketing, Hospitality, Communications, or related field preferred.
Experience
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One (1) to three (3) years of marketing, sales operations, hospitality, vacation ownership, or related field experience required.
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Minimum of one (1) year functional experience within Sales and Marketing preferred.
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Experience with MVW, vacation ownership, hospitality, or field marketing programs preferred.
Skills/Attributes
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Ability to interact with a wide range of levels and communication styles to collaboratively define product features.
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Ability to build relationships through appropriate collaborations, negotiation and conflict resolution skills in order to balance the interests of MVW.
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Develops and maintains effective relationships with a broad group of stakeholders in order to foster trust and influence key decisions.
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Integrates and balances priorities, work activities and resources for the benefit of multiple key stakeholders.
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Ability to maintain a positive attitude at all times, especially if strategy and process improvement recommendations are met with resistance and disagreement; effective at addressing difficult issues and guiding others toward the accomplishment of identified goals.
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Effective time management skills, organizational and multi-tasking skills demonstrated through ability to work under pressure and manage / prioritize multiple priorities and tasks and work in a fast-paced and changing environment.
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Analytic and problem-solving skills.
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Able to demonstrate initiative, pay attention to detail and follow-through to ensure that what is produced is accurate, meets stakeholders’ expectations and achieves business requirements.
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Ability to learn complex product rules or functions (including technical platform features) and to then capture and share those rules and functions using digital software development tools.
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Strong verbal and written communication skills with the ability to communicate across levels, across disciplines, throughout field / market and regional / corporate.
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Ability to interact with diverse groups of people in person and over the phone.
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Use problem solving methodology for decision making and follow up.
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Ability to travel as business needs require.
Hourly pay rate – $32.88
$2000 Sign On Bonus
Hyatt Vacation Ownership is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.